Our mission is to provide you with wheels, rims, and accessories that allow you to enjoy your bicycle to its fullest extent.  To us, that means providing incredibly durable yet performance oriented equipment that can be customized to your tastes and desires.  

Please reload


At the intersection of innovation and creativity is JAKROO

A friendly place where ideas come together and become reality.

Our core values shape our company and define everything we do.

Stuart Coaching

Successful athletes understand the power of coaching. Coaches help you identify and focus on what is most important, accelerating your path to success. Working with a coach is a partnership. A partnership that allows you to accomplish feats you may not be able to on your own.

Etheridge Group

The Etheridge Group serves global packaged goods manufacturers, marketers and designers through knowledge, best practice consulting, and resourcing to help them integrate brand development, design, packaging materials and print production to more effectively manage their value chain, and influence consumer perceptions to grow brand value.


Michigan Adventure Racing provides one-of-a-kind races for active folk and adventure seekers. From a trail race through cornfields and sand dunes to an adventure race with hidden flags and Amazing Race-like challenges, we specialize in taking running, biking and adventure sports and twisting them into an experience you've never had before.

Hunter Engineering

Over 350 patented inventions from the largest wheel service product development staff in the world. Hunter’s award-winning team of more than 75 engineers and support staff is unequaled in the industry.

Skratch Labs

Our mission is simple – to develop and sell food and drinks that taste great, that are made from real ingredients and that solve problems for active people. Most importantly, we intend to educate and to continue to learn and grow ourselves – to help our customers improve and thrive as they help us to do the same.  We know we have a lot of work to do to fulfill this mission and we are the first to acknowledge that we are a work in progress – that things won’t always be perfect. But there’s no better time to start than now.   

TYR Sport

Founded in Huntington Beach, CA by swimwear designer Joseph DiLorenzo (current owner) and 1972 Olympic Bronze Medalist Steve Furniss, TYR Sport was established in 1985 to provide the competitive swim market with vibrant, performance-driven prints. Since its inception three decades ago, TYR has grown to exist as one of the world’s most recognizable swimming and triathlon brands.


At Striders, our highest aim is to share our passion of running. Whether you are a new runner, a seasoned veteran, a professional triathlete, or a casual walker, we seek your highest satisfaction whatever your pedestrian pursuits may be. Don't settle for less; let Striders show you what a full-service running store can provide.

Wolftooth Components

We are a group of hardcore cyclists that found ourselves spending a lot of time talking about bike components.  Like most racers we were always looking for new products that could make our bikes lighter, faster, or more reliable.  Since we all come from engineering and manufacturing backgrounds our conversations often focused on how we could make the products on the market today even better.  The company was founded to design and manufacture precision cycling products that emphasize function, performance, and reliability to meet the needs of fellow racers and riders.

Zealios Performance Body & Haircare Products

Zealios is the result of putting two rugby players in charge of a personal care company. At first it might seem like an odd fit, but how else are you going to shake up such a stale product category? Our company was born out of a resolve to make a difference for athletes who strive for excellence regardless of age, race, gender, body type, or ability.

Zealios products are designed & tested by top endurance athletes. Zealios is made with high-quality & long-lasting ingredients to stand the test of the hottest days, sweatiest adventures and toughest elements. We give athletes like you confidence and peace of mind to perform at your best without worrying about your skin & hair products. 

Please reload